The Full Picture

Dual Brow Pencil and Gel

Outline and fill brows with precision using our 2-in-1 dual brow pencil and gel. Our unique triangular tip allows for easy, accurate application, while the tinted gel volumizes and intensifies brow color, hiding grays and neatly holding brows in place.

Long-Lasting Vegan Formula

Experience a smudge-free application with our pencil tip, drawing natural hair-like strokes effortlessly. Our lightweight, water-resistant gel formula ensures your brows stay in place all day. Our formula is vegan, free from gluten, parabens, phthalates, SLS, and formaldehyde, making it safe and gentle on your skin.

Complete Your Perfect Eye

Enhance your look from volumized ash wings to sharp winged eyeliner with our eye lineup. Our products deliver high-end quality at a more accessible price point. Shop our range of mascaras, eyeshadows, brow pencils, and eyeliners to achieve the perfect look.

JOAH Means, "I Like It," Because We Create Beauty Just How You Like It

JOAH stands for "I Like It," representing our commitment to creating cruelty-free, skin-friendly formulas with safe-for-you ingredients. We offer a wide range of makeup products at affordable and accessible prices, ensuring you can create your perfect look with ease.