HYDRATING PRIMER FOR GLOWY SKIN

Craving dewy, hydrated skin? The Hydroglow Primer is here to help. This primer gives your skin a pearl-like, dewy finish that enhances your makeup, whether used alone or under your foundation.

SKINCARE-INFUSED, ULTRA-HYDRATING FORMULA

Rich in three types of Hyaluronic Acid, the Hydroglow Primer triples your skin’s hydration. Its silky texture ensures a smooth application, providing your makeup with real staying power and long-lasting wear.

MULTI-PURPOSE FORMULA FOR ALL SKIN TYPES

Our Hydroglow Primer is perfect for all skin types, especially dry skin. It can prep your makeup for that pearly sheen undertone or be used on its own for a natural, fresh-faced look. Enjoy enhanced makeup wear and a healthy, glass-like skin effect.

CAREFULLY CRAFTED KOREAN MAKEUP AND SKincare

We are JOAH, a brand dedicated to creating premium, cruelty-free Korean makeup and skincare products. Our formula is packed with skin-friendly ingredients like biotin, vitamin E, hyaluronic acid, and peptides, ensuring you get the best out of every product. Shop with us for our best-selling liquid and gel eyeliners, lipsticks, foundations, concealers, and more.

ENJOY KOREAN BEAUTY WITHOUT THE PRICETAG

JOAH products are made with everything you like in mind. Our makeup and skincare are cruelty-free, often vegan, and crafted with only good-for-you ingredients. Our high-quality products are known for their performance, providing you with the perfect blend of luxury and affordability.